- Mandatum Life’s Baltic Marketing Strategy
- Eesti Energia’s Segmentation Model and Value Propositions
Perhaps one of the most important drivers that has changed the service sector in the last decade is commoditization. This means that even though the services are by nature different from tangible goods, the growing competition, development of technology and intensive market regulation have made most common services very similar to each other. For instance, car insurance, consumer loan and internet connection have very often almost identical features regardless who provides the service. Thus, differentiation through customer experience and brand perception have become probably the most important challenges in sales and marketing of services.
Target One has helped several clients in service sector with setting up customer segmentation systems, client relationship management system, loyalty and reward schemes, value propositions and composing marketing and/or branding strategies.