Target One’s Partner Discussed Issues of Strategic Communication

Target One’s partner and consultant Ranno Pajuri wrote a column in the Estonian business daily Äripäev in which he elaborated… Loe edasi


The changing global economy means more and more companies are changing the way they do and develop business. Managers are seeing the advantages of outsourcing traditional functions like accounting, marketing and now – corporate and business development.

Tapping into an already established network of corporate and business development experts helps fasten processes and keep costs low while results and growth rise.

When you work with Target One, your corporate and business development vision will take a very confident step towards becoming a reality. Numerous clients have asked our assistance in business development areas like:

> Business Model and Strategy Evaluation, Improvements and Implementation
> Market and Opportunity Validation
> Value Proposition Creation and Value Based Development Planning
> Product and Service Portfolio Management
> New Product Development and Business Requirements Specifications (BRS)

We believe that customer loyalty should not be treated as an indescribable feeling between an individual and an organization, which bonds them together in a mystical way. Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers.

You should consult with us when you are planning to improve your current or set up a new concept. With our assistance, many privately owned corporations and public sector entities have improved their performance in managing their customer relations. We possess long-term experience in:

> Segmentation Models
> Relationship Management Strategies
> Loyalty and Reward Programs
> Key Client Management Concepts
> Sales Management to Frequent Customers

Usually clients turn to us with marketing and branding issues when they need to align their marketing and branding efforts with the business strategy or create a totally new brand or an offer concept. Our approach to marketing and branding is always systematic and we make sure that the every euro invested in marketing supports achievement of the business goals.

We often work together with advertising agencies, web developers and PR firms with whom we can provide the client a complete solution from the concept to execution. We have worked together with very different companies and organizations and we can adapt our approach to the appropriate situation and context. Our competencies in the area include, but are not limited to developing, optimizing and improving:

> Marketing and Brand Strategies
> Sales and Marketing Alignment
> New Brand Creation and Positioning
> Employer Brand Strategies
> Offer Concepts and Tactical Campaign Planning
> Marketing Strategist Outsourcing