Andres Kangur joins Target One
Andres Kangur, former executive and marketing director of Mars, global FMCG group (Chocolate, Petcare, Gum) and Fonterra, leading Dairy group, joins Target One as a senior consultant and associated partner from Feb 1st 2014.
Andres brings on board significant international business and marketing experience, having worked for the past 15 years in different countries and businesses across Western and Eastern Europe. Andres will lead the projects targeted at Consumer Goods companies and focus on strategic growth initiatives, marketing planning and execution. The core areas of expertise include business strategy, brand development and positioning, product and service mix optimisation and excellence in sales & marketing execution.
Andres started his career in sales in logistics sector with Estonian Air, moving on to Consumer Goods marketing with Mars. He led the Petcare category in the Baltics to fastest growth rates in Europe in 1996-1999 and was soon promoted to head up the category also in Finland. Later he moved to a regional business director role in Mars’ Food business, being responsible for Nordics & CEE region, being part of the European leadership team in Copenhagen. Further he was stationed in Vienna, heading up one of the most profitable and highest market share businesses in Europe, managing a combined business across Chocolate, Petcare and Food divisions.
After 14 years with Mars, Andres joined Fonterra, a large New Zealand based Dairy group in it’s European headquarters in Amsterdam, being responsible for Marketing and Innovation in Europe. As a key challenge he led a turnaround program in defining a strategic roadmap for Fonterra in Europe, re-shaping the business into a consumer led and innovation driven value added B2B partner for the European food industry. During his time Fonterra developed and launched a number of value propositions to customers like Danone, Coca-Cola, Nestle and Pfizer.
For the past year, Andres has been living with his family in Vienna, working as an entrepreneur and management consultant. His projects have taken him to several markets in CEE including Russia, Ukraine and Belarus.
Andres is a passionate advocate of strategic value creation, brand development, consumer closeness and team capability improvement and is looking forward to sharing his insights and experiences with companies in Estonia, Baltic states and beyond.