“Target One has a highly professional team of experts in sales and marketing field who have practical experience from different sectors and businesses. All Leibur’s projects have been very well structured and managed with very high accuracy and precision. Target One way of working can be described as active involvement of key stakeholders through carefully planned workshops. Consequently, people can realize the problems themselves and come up with creative solutions.”

Asso Lankots

CEO of Leibur AS


Leibur is a market leader in bread & bakery sector in Estonia, a company with more than 250 years of history and a selection of strong brands as well as some of the most favorite products in the market. Target One was engaged to assess the market opportunities, analyze the health of current brand & product portfolio in order to accelerate growth in a stagnating market and create efficiencies throughout the organization (primary focus on sales, marketing and production).


Having previously defined the value proposition for umbrella brand (Leibur), Target One concluded a thorough analysis of market structure, trends and consumer needs in the Bread Category. Based on current performance of Leibur portfolio, we worked together with the client to update the brand architecture and developed a practical portfolio operating model as well as the action plan to accelerate growth for priority brands. Further recommendations on portfolio development, brand positioning, sales & marketing execution and business process optimization were agreed.


  • Focus and alignment behind key business priorities that will optimize resources and increase return on investment.

  • Updated brand architecture with improved execution of both umbrella and product brands.

  • Top brands renovation plans with sharpened positioning and execution.

  • Operating model for ongoing portfolio management.

  • Internal processes optimization which has already delivered visible improvements in sales & marketing.